one software for all your turf operations

Turf Assistant is a SINGLE, INTEGRATED platform built to maximize labor operations, save time and money, improve overall conditions, gain insight and maintain structure and control for turf operating facilities like golf courses, sports turf complexes, parks, recreation and municipal facilities.

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Labor Management

Quickly and easily create and forecast your labor and application cost, staffing requirements and document your vision and standards for your facility.  Once complete, Schedule Assistant will help you automate the day-to-day schedule and management of your staff, labor and application plans.  As your staff executes your plan, Labor Assistant will build and compile labor reports so that you can compare plan versus actual and know where the labor hours and dollars were spent on the turf.

Time and Performance Management

Automate labor tracking and management into your labor plan with Time Assistant.  With Turf Assistant’s proprietary A.P.E.x labor management algorithm you will be able to maximize your labor output across all your staff no matter if you are on property or not.  Time Assistant is always on and always watching your labor operations to ensure peak performance of staff and collecting key performance metrics for you to pull up and analyze at a glance.

Communications Management

More than a digital whiteboard, your Turf Operations Hub is the glue that brings it all together.  Whether it is scheduling daily tasks or equipment maintenance, the Turf Operations Hub is the key to automating your labor management through Time Assistant.  With integrated Time Assistant metrics, your Turf Operations Hub will display realtime labor performance stats across your entire organization.

What people say

I see the benefits of how it helps me manage my crew from jobs and tasks standpoint, assigning them to certain areas and knowing how long it will take them to do a certain task...Having it is like having an assistant on the course at all times that doesn’t take a day off and picks up every time I call.
Kevin Dunn, BrightView
Kevin Dunn, BrightViewSuperintendent at The Villages
“When membership started questioning where our labor dollars were being spent it blew my mind that with the click of a button I was able to show them and make them understand. We had been using Turf Assistant for months but I didn’t really realize the power in the data and how easy it was to access.”
Tyler Minamyer, IGM
Tyler Minamyer, IGMRegional Agronomist, IGM
“When membership started questioning where our labor dollars were being spent it blew my mind that with the click of a button I was able to show them and make them understand. We had been using Turf Assistant for months but I didn’t really realize the power in the data and how easy it was to access.”
Mike Kuhn, IGM
Mike Kuhn, IGMSuperintendent, Lake of the Woods

Equipment Management

Equipment Assistant takes the pain out of managing your large investment of equipment.  It is smart enough to know all the maintenance routines required to properly maintain your fleet without you having to manually enter any such data.  Just like Schedule Assistant for labor management, Equipment Assistant will tell your technician all the tasks that need to be completed to keep your fleet running in top notch condition.  As the work is completed, Equipment Assistant will compile and build reports to give you visibility into the health of your fleet.

Budget and Expense Management

Budget and expense management should be easy but it has traditionally been a pain with multiple spreadsheets and dual entries.  Expense Assistant will take the pain out of the budgeting and expense management process.  As expenses are incurred, Expense Assistant will record those expenses along with attachments for receipts and invoices.  Additionally it will compile reports so that you have your budgeting detail at the click of a button.

Chemical and Fertilizer Management

Effortlessly keep and track all your chemical and fertilizer applications.  Integrated into Labor Assistant, Application Assistant will automatically compile all of your application records and accumulation reporting.

With over 10,000 chemicals and fertilizers from over 453 product manufacturers, Application Assistant is the most comprehensive chemical and fertilizer database on the planet.  In addition, easily pull up product labels and safety data sheets and automatically integrate safety information into your spray applicator worksheets.

Mapping and Geo-technologies

Knowing your property is one thing.  Integrating it into day to day operations is another.  Location Assistant makes it easy to map your areas of responsibility.  With its tight integration into the rest of the Turf Assistant platform, these areas and locations will be used to define your standards for your turf.  Additionally Location Assistant will size these areas and pass that information along to aid you in planning your fertilizer and chemical applications costs and requirements.

What's New At Turf Assistant

Below are the latest features we have added to Turf Assistant.  Like what you see?  We have a lot more planned on our roadmap for 2019.

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Real-Time Asset Tracking

Beacon Assistant is our realtime asset tracking solution built right into Turf Assistant.  If Time Assistant, and our A.P.E.x performance monitoring isn’t enough, beacons can be added to give realtime location tracking as well as historical playback of where all your equipment has been on the course.  You can use this information to improve routing, equipment idle and transport times and an overall uptick in your labor performance.

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Brian Sexton   Lorem Ipsum is simply

Brian has almost 15 years experience of building software platforms and managing development teams . He specialises in the development of data driven technology platforms and machine learning algorithms.

Brian has a degree and a masters in software development and spent many years designing and building real time fraud and AML solutions for financial institutions around the world while working for BAE systems.

Since 2015 Brian has worked with a number of startups helping with development of technical strategy and building and managing software teams. Recently he has been working in sports tech for the golfing industry as VP of Engineering at Game Golf.

John Clarkin   Lorem Ipsum is simply

John Clarkin has been working in the golf industry for the last quarter of a century. Following a London City and Guilds Degree in Greenkeeping, John graduated with distinction from Pennsylvania State University, USA, in 1994 where he studied Turfgrass Management.

He returned to Ireland where he assumed the role of Director of Golf Operations at Powerscourt Golf Club, Co. Wicklow, which he constructed, grew in and maintained for three years. In 1997, John established Turfgrass.

Turfgrass employs a team including Agronomists, Project Managers and Course Managers. John has established a reputation as one of Europe’s leading golf course development and management advisors specialising in Agronomy, Project Management, Golf Course Management, Private and Commercial Putting Greens and Recruitment. Current clients include Wentworth, Adare Manor, Gleneagles, The Solheim Cup and Vidauban.

He has spoken at numerous European and International Golf Federation conferences and has developed an extensive network of industry contacts across the world. Turfgrass have also developed Private Golf Academies for Rory McIlroy and Padraig Harrington.

Marcello Farini  Lorem Ipsum is simply

Marcello Farini Former  member of the British and European institute for golf Course architects 1998-2010 ( took a master degree in golf course architetture  in Merrist Wood College england Uk in 1997/1898. He has a Milan University Law degree and  masters therefore In 2010 found his own legal firm in Bergamo Italy and in London Uk , self-employed advocate member at Middle Temple inn of court in London. Worked as barrister And European lawyer in different countries in Europe in commercial and criminal Law. Italian english and french working languages, good knowledge of spanish.

Agustine Piza   Lorem Ipsum is simply

Agustín Pizá, Architect with a Masters in Golf Course Architecture from Edinburgh University in Scotland. Member of the European Institute and the American Society of Golf Course Architects.

For more than two decades Pizá has collaborated with legends of the game and world class golf developments. His designs are known for delivering quality, aesthetic and strategic golf courses.

Since 2006, Pizá Golf has been recognized with several international accolades and is known for Redefining Golf Facilities with its concepts WellnessGolf and GolfLounge. Involved in more than 60 projects in 3 continents, Agustin is a writer, tv commentator and director of The First Tee program in Mexico. 

At Piza Golf the passion begins when you live the experience.

Josh Williams   VP of Sales / Customer Success

The game of golf has been a passion of Josh’s for his entire life. He attended both Cal Berkeley and UC Davis on golf scholarships. After college he went on to play professionally for over a decade including playing full time on the Nationwide (now KornFerry) tour. Since retiring from professional golf he has worked in Sales and Business Development for a number of companies most of which are in the golf space. Josh has a proven track record of establishing key client relationships and driving new business.

In addition he founded and runs Giving in Motion, a non profit dedicated to providing clean water for children in Ghana. Since it’s inception Giving in Motion has provided 20,000 people clean water for life.

Tripp Cobb   Business Advisor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Alex Borzo   Customer Support / Project Manager

Copywriting and editing have been my bread and butter for more than a decade, both as a career and a passion. These creative skills come together in my portfolio of print materials, digital marketing and even whole websites—instead of hiring a copywriter, web developer and designer, clients just work with me.
The need for vision in marketing has been enormously rewarding as I’ve stretched my wings in all-things-content. I’ve written and consulted my way across 40 different industries since starting my creative firm, and the ever-present sense for the “bigger picture” has served me well.
My time at Turf Assistant has been well spent with an endless list of opportunities to learn and grow more in this space.

James Walsh   Customer Success / Project Manager

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Francois Haughton   International Business Development

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Suman Kumar  Engineering Manager

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Al Wilson   Co-Founder / CEO

Al Wilson started out life as a teacher and football coach.  It wasn’t until the mid 80’s that he decided to go into business for himself.  As with many entrepreneurial journeys the destination was somewhere he never expected.

In the early 90’s Al started a pumping systems manufacturing business in the golf market.  Quickly that expanded into distribution into the same market he was manufacturing for.  

Through the success of this company, he co-founded Turf Assistant with his son Ron.  The two love working together daily to solve problems that businesses in the turf space face.  Al is still active in his day to day role with Turf Assistant’s parent company and sits as head on the advisory board of Turf Assistant.