About Us

Our mission at Turf Assistant is very clear.  Every team members decisions are based on our mission statement.

Our Mission

Running the day to day maintenance operations for a golf course is no small task.  Even at your teams best there are plenty of challenges that arise like management of stakeholder expectations, forecasting of budgetary needs, managing labor, properly and proactively maintaining fleet, building valuable reporting and so much more. Our mission at Turf Assistant is to improve the financial, agronomic, environmental and professional outcomes for turf organizations by building effective and innovative technology that is affordable and easy to implement and use.

Financial

Turf Assistant was built to help turf organizations maximize their profitability by having a single, integrated platform to plan attainable and actionable management practices and maximize every resource available to their organization.

Agronomic

Turf Assistant was built to help turf organizations maximize their agronomic conditions by having a single, integrated platform to help them execute their management practices on a day to day basis.

Environmental

Turf Assistant was built to help turf organizations improve their environmental impact by reducing labor and equipment requirements while also planning environmentally sound practices and executing those practices daily.

Professional

Turf Assistant was built to help turf professionals improve their work-life balance and overall perceived value from their stakeholders by giving them the tools they need to automate the tedious day to day operational chores as well as automatically collecting data and building reports to allow them to make data-driven decisions.

Our Team

We are so proud of our Turf Assistant team.

Ron Wilson

Co-Founder / CEO

Al Wilson

Co-Founder / Advisor

Suman Kumar

Engineering Manager

Josh Williams

VP of Sales / Customer Success

Alex Borzo

Customer Support / Project Manager

Tripp Cobb

Business Advisor

Agustine Piza

Advisory Board

Marcello Farini

Advisory Board

John Clarkin

Advisory Board

Trusted by the best

Ron Wilson   Co-Founder / CEO

Ron Wilson has been in the golf industry since the day he was born.  After receiving a degree  in Business and Computer Science from Clemson University in 2005, he went to work for his family’s business, a manufacturer and distributor of golf products.  

Within five years, Ron became the Director of Operations for the company with the majority of his focus spent developing systems to automate and improve day to day operations and increasing the overall bottom line.  

In 2016, with the support of this business, Ron started Turf Assistant with the vision to create a single operating platform to help golf courses and other turf related businesses automate their own day to day operations and realize the same financial outcomes that he had shown success with in his previous role.

Al Wilson   Co-Founder / CEO

Al Wilson started out life as a teacher and football coach.  It wasn’t until the mid 80’s that he decided to go into business for himself.  As with many entrepreneurial journeys the destination was somewhere he never expected.

In the early 90’s Al started a pumping systems manufacturing business in the golf market.  Quickly that expanded into distribution into the same market he was manufacturing for.  

Through the success of this company, he co-founded Turf Assistant with his son Ron.  The two love working together daily to solve problems that businesses in the turf space face.  Al is still active in his day to day role with Turf Assistant’s parent company and sits as head on the advisory board of Turf Assistant.

Suman Kumar  Engineering Manager

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Josh Williams   VP of Sales / Customer Success

The game of golf has been a passion of Josh’s for his entire life. He attended both Cal Berkeley and UC Davis on golf scholarships. After college he went on to play professionally for over a decade including playing full time on the Nationwide (now KornFerry) tour. Since retiring from professional golf he has worked in Sales and Business Development for a number of companies most of which are in the golf space. Josh has a proven track record of establishing key client relationships and driving new business.

In addition he founded and runs Giving in Motion, a non profit dedicated to providing clean water for children in Ghana. Since it’s inception Giving in Motion has provided 20,000 people clean water for life.

Alex Borzo   Customer Support / Project Manager

Copywriting and editing have been my bread and butter for more than a decade, both as a career and a passion. These creative skills come together in my portfolio of print materials, digital marketing and even whole websites—instead of hiring a copywriter, web developer and designer, clients just work with me.
The need for vision in marketing has been enormously rewarding as I’ve stretched my wings in all-things-content. I’ve written and consulted my way across 40 different industries since starting my creative firm, and the ever-present sense for the “bigger picture” has served me well.
My time at Turf Assistant has been well spent with an endless list of opportunities to learn and grow more in this space.

Tripp Cobb   Business Advisor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Agustine Piza   Lorem Ipsum is simply

Agustín Pizá, Architect with a Masters in Golf Course Architecture from Edinburgh University in Scotland. Member of the European Institute and the American Society of Golf Course Architects.

For more than two decades Pizá has collaborated with legends of the game and world class golf developments. His designs are known for delivering quality, aesthetic and strategic golf courses.

Since 2006, Pizá Golf has been recognized with several international accolades and is known for Redefining Golf Facilities with its concepts WellnessGolf and GolfLounge. Involved in more than 60 projects in 3 continents, Agustin is a writer, tv commentator and director of The First Tee program in Mexico. 

At Piza Golf the passion begins when you live the experience.

Marcello Farini  Lorem Ipsum is simply

Marcello Farini Former  member of the British and European institute for golf Course architects 1998-2010 ( took a master degree in golf course architetture  in Merrist Wood College england Uk in 1997/1898. He has a Milan University Law degree and  masters therefore In 2010 found his own legal firm in Bergamo Italy and in London Uk , self-employed advocate member at Middle Temple inn of court in London. Worked as barrister And European lawyer in different countries in Europe in commercial and criminal Law. Italian english and french working languages, good knowledge of spanish.

John Clarkin   Lorem Ipsum is simply

John Clarkin has been working in the golf industry for the last quarter of a century. Following a London City and Guilds Degree in Greenkeeping, John graduated with distinction from Pennsylvania State University, USA, in 1994 where he studied Turfgrass Management.

He returned to Ireland where he assumed the role of Director of Golf Operations at Powerscourt Golf Club, Co. Wicklow, which he constructed, grew in and maintained for three years. In 1997, John established Turfgrass.

Turfgrass employs a team including Agronomists, Project Managers and Course Managers. John has established a reputation as one of Europe’s leading golf course development and management advisors specialising in Agronomy, Project Management, Golf Course Management, Private and Commercial Putting Greens and Recruitment. Current clients include Wentworth, Adare Manor, Gleneagles, The Solheim Cup and Vidauban.

He has spoken at numerous European and International Golf Federation conferences and has developed an extensive network of industry contacts across the world. Turfgrass have also developed Private Golf Academies for Rory McIlroy and Padraig Harrington.

Brian Sexton   Lorem Ipsum is simply

Brian has almost 15 years experience of building software platforms and managing development teams . He specialises in the development of data driven technology platforms and machine learning algorithms.

Brian has a degree and a masters in software development and spent many years designing and building real time fraud and AML solutions for financial institutions around the world while working for BAE systems.

Since 2015 Brian has worked with a number of startups helping with development of technical strategy and building and managing software teams. Recently he has been working in sports tech for the golfing industry as VP of Engineering at Game Golf.

James Walsh   Customer Success / Project Manager

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Francois Haughton   International Business Development

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.