Who Is This For

Turf Assistant is for any facility desiring to establish attainable goals, more effectively manage the execution of day-to-day activities, and measure and communicate the progress towards meeting their goals.

Golf Course Superintendents

One software platform to help you manage all of the day to day challenges that you face.  Whether it is managing labor, fleet, budgets or just simply your work-life balance, Turf Assistant is like adding an extra set of hands and an extra brain or two to help you keep your operations running smoothly.  In addition Turf Assistant will help you answer the questions you constantly are bombarded with and allow you to manage expectations from your stakeholders.

General Managers

Turf Assistant will help you improve communications with your superintendent and stakeholders.  Sometimes it may feel like you are stuck in the middle but Turf Assistant will give you the visibility that your superintendent and staff are working the plan that everyone agreed on without having to micro manage staff.  Additionally when staff transition happens your plan doesn’t leave with is.  It is all maintained right there in Turf Assistant for you to keep moving forward.

Multi-Facility Operations

For multi-facility operations, you have the same challenges as a superintendent and general manager but multiplied across the number of operations you are responsible for.  Turf Assistant helps you craft plans and forecasts and gives you the visibility across all your operations that things are going to plan.  Oh and while we know you will never need it, it also helps justify where budgeted dollars went when unexpected projects are requested and then questioned.

Sports and Recreation Complexes

While it may not be a green, tee or fairway, turf professionals for sports and recreation complexes face the same operational challenges.  Since it is completely flexible and configurable, Turf Assistant will help your operations run more smoothly no different than a golf operations. 

University and Corporate Grounds

For universities and corporate grounds, your job may be the hardest of all because there is no telling the areas you are responsible for.  Today it may be all the grounds and tomorrow it may be water features and entrance ways.  Turf Assistant will help you create a plan, maximize your staff, maintain equipment and budgets no different than the other types of facilities.  Did we mention is was flexible enough to roll with the punches as well?

What people say

Brian Sexton   Lorem Ipsum is simply

Brian has almost 15 years experience of building software platforms and managing development teams . He specialises in the development of data driven technology platforms and machine learning algorithms.

Brian has a degree and a masters in software development and spent many years designing and building real time fraud and AML solutions for financial institutions around the world while working for BAE systems.

Since 2015 Brian has worked with a number of startups helping with development of technical strategy and building and managing software teams. Recently he has been working in sports tech for the golfing industry as VP of Engineering at Game Golf.

John Clarkin   Lorem Ipsum is simply

John Clarkin has been working in the golf industry for the last quarter of a century. Following a London City and Guilds Degree in Greenkeeping, John graduated with distinction from Pennsylvania State University, USA, in 1994 where he studied Turfgrass Management.

He returned to Ireland where he assumed the role of Director of Golf Operations at Powerscourt Golf Club, Co. Wicklow, which he constructed, grew in and maintained for three years. In 1997, John established Turfgrass.

Turfgrass employs a team including Agronomists, Project Managers and Course Managers. John has established a reputation as one of Europe’s leading golf course development and management advisors specialising in Agronomy, Project Management, Golf Course Management, Private and Commercial Putting Greens and Recruitment. Current clients include Wentworth, Adare Manor, Gleneagles, The Solheim Cup and Vidauban.

He has spoken at numerous European and International Golf Federation conferences and has developed an extensive network of industry contacts across the world. Turfgrass have also developed Private Golf Academies for Rory McIlroy and Padraig Harrington.

Marcello Farini  Lorem Ipsum is simply

Marcello Farini Former  member of the British and European institute for golf Course architects 1998-2010 ( took a master degree in golf course architetture  in Merrist Wood College england Uk in 1997/1898. He has a Milan University Law degree and  masters therefore In 2010 found his own legal firm in Bergamo Italy and in London Uk , self-employed advocate member at Middle Temple inn of court in London. Worked as barrister And European lawyer in different countries in Europe in commercial and criminal Law. Italian english and french working languages, good knowledge of spanish.

Agustine Piza   Lorem Ipsum is simply

Agustín Pizá, Architect with a Masters in Golf Course Architecture from Edinburgh University in Scotland. Member of the European Institute and the American Society of Golf Course Architects.

For more than two decades Pizá has collaborated with legends of the game and world class golf developments. His designs are known for delivering quality, aesthetic and strategic golf courses.

Since 2006, Pizá Golf has been recognized with several international accolades and is known for Redefining Golf Facilities with its concepts WellnessGolf and GolfLounge. Involved in more than 60 projects in 3 continents, Agustin is a writer, tv commentator and director of The First Tee program in Mexico. 

At Piza Golf the passion begins when you live the experience.

Josh Williams   VP of Sales / Customer Success

The game of golf has been a passion of Josh’s for his entire life. He attended both Cal Berkeley and UC Davis on golf scholarships. After college he went on to play professionally for over a decade including playing full time on the Nationwide (now KornFerry) tour. Since retiring from professional golf he has worked in Sales and Business Development for a number of companies most of which are in the golf space. Josh has a proven track record of establishing key client relationships and driving new business.

In addition he founded and runs Giving in Motion, a non profit dedicated to providing clean water for children in Ghana. Since it’s inception Giving in Motion has provided 20,000 people clean water for life.

Tripp Cobb   Business Advisor

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Alex Borzo   Customer Support / Project Manager

Copywriting and editing have been my bread and butter for more than a decade, both as a career and a passion. These creative skills come together in my portfolio of print materials, digital marketing and even whole websites—instead of hiring a copywriter, web developer and designer, clients just work with me.
The need for vision in marketing has been enormously rewarding as I’ve stretched my wings in all-things-content. I’ve written and consulted my way across 40 different industries since starting my creative firm, and the ever-present sense for the “bigger picture” has served me well.
My time at Turf Assistant has been well spent with an endless list of opportunities to learn and grow more in this space.

James Walsh   Customer Success / Project Manager

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Francois Haughton   International Business Development

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Suman Kumar  Engineering Manager

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Al Wilson   Co-Founder / CEO

Al Wilson started out life as a teacher and football coach.  It wasn’t until the mid 80’s that he decided to go into business for himself.  As with many entrepreneurial journeys the destination was somewhere he never expected.

In the early 90’s Al started a pumping systems manufacturing business in the golf market.  Quickly that expanded into distribution into the same market he was manufacturing for.  

Through the success of this company, he co-founded Turf Assistant with his son Ron.  The two love working together daily to solve problems that businesses in the turf space face.  Al is still active in his day to day role with Turf Assistant’s parent company and sits as head on the advisory board of Turf Assistant.